Never judge a book by its cover. We’ve all heard it before. Despite it being drilled into our heads from a young age, what do we do? We judge people, places, and things by their appearances. More specifically, we judge companies by their visual representations. Companies are represented visually by logos, stationery, marketing collateral, websites…. the list goes on. The following list gives three very compelling reasons why you simply can’t afford to skimp on good design.
3 Compelling Reasons to Invest in Good Design
1.) Your Company Will Be Judged by its Visual Representation
Imagine that you’re getting ready to go out on the town with someone special on your first date. You want to ensure that when he or she sees you, you look your very best — perfect hair, wrinkle-free clothes, your best shoes, et cetera, et cetera. You take the extra time to make a great first impression.
This is the kind of special attention every business should give to the quality of their visual identity. Substitute yourself in that first-date metaphor with your company, and that special someone with a potential client. A well-designed logo or website will ensure that you’re putting your best foot
This first impression will have a big impact on that potential client’s remaining experience with your company. It takes much more effort to rid your company of a bad first impression, so why not take the time to do it correctly in the first place?
2.) Good Design Ensures Successful Communication
Focusing more on the digital aspect of good design, it is important to know that design needs to communicate information to the user. It shouldn’t exist merely as a way to fill empty space on a webpage.
The purpose of your website is to communicate important information concerning your company to the user. Studies show that users who can’t find what they need within 30 seconds will leave your website (see the article on Web Usability to learn more about this topic). This statistic tells us how crucial it is to have web design that doesn’t confuse or frustrate a user. Good design creates a web experience that is intuitive and pleasant.
3.) Good Design Brings in More Business and Saves Your Money
If you put forward a company image that is disjointed, confusing, or unprofessional, your company will be perceived as such. If your image is professional, clean, and user-friendly, your company will be seen in a positive light from the get-go. In this way, good design builds credibility. This credibility translates into trust. When someone trusts a company, they are much more likely to patronize it. This means more sales for your company.
How does good design save you money? It’s simple — good design is known to be long-lasting. Think about the careful consideration one takes when choosing a paint color for a room. No one wants to end up disliking the color and being forced to repaint it. Similarly, if a logo or webpage is hastily designed or decided upon, chances are that it will need to be ‘painted over’. Don’t waste the time or the money.
Take a look at some of the most successful companies on the market that have been around for decades. They have successful visual identities that everyone recognizes. Ensuring that your company has good design from the start saves you money because it’s generally a one-time investment. Your company won’t have to waste its time reevaluating and recreating its visual representation if you already have something great to begin with.
How We Can Help
Before a company invests in design, it’s crucial to spend time investing in researching, defining, and building its brand. nDigit will work with you through this process and ensure that your company puts its best foot forward with great design.