Let me begin by asking you few simple questions — What company can save you 15% or more on your care insurance? When you think of Friday, what song do you think of? When you think of peanut butter, what other thing comes to mind? You probably guessed it: Geico, Rebecca Black’s Friday video and Jelly.
The reason you’re likely to jump to the immediate answer is the result of triggers. Triggers are the sights, sounds and other stimuli that remind us of related products and ideas1. They affect our everyday behaviors and bind us to brands.
Using triggers to make people share is something that major brands have been doing for ages. They are spread some sixteen times a day in the various conversations you have with other people2. These negative, or positive, conversations spread by word of mouth — a method a brand can’t always influence when you’re not in front of their advertising.
Now for the fun part — how do you use triggers to keep people talking about your brand offline?
This article is part of our series of Why People Share Your Content.