Companies all over the web are constantly searching for that perfect formula to draw consumers in and have them (emphatically) share their content across the web. Through the massive amount of information out there, it’s easy to get lost in the fray. So many formulas, some complex some adorning the “it’s easy, watch us!”. Which can you really trust? Is there really a well-defined formula for having your content shared? The simple answer: yes.
Researcher Jonah Berger, a Stanford alumni, has spent years trying to figure out the answer to this simple question: Why do people share things? In his book Contagious Berger outlines his method for why things are shared.
This is the beginning of a six-part series to help your brand learn the keys to viral marketing and how to keep people sharing your content. In each subsequent post, we’ll evaluate each of Berger’s STEPPS in more detail. Feel free to leave any comments you may have below!