Did you know that both Gizmodo and Hubspot paid a researcher to get drunk (yes, drunk) to review their websites? While you might be asking yourself — “why does this matter?” keep in mind that the total valuation of these two companies alone is over 1 billion USD.
The UX researcher, Richard Littauer, combs through the websites with the simplistic ideal:
YOUR WEBSITE SHOULD BE SO SIMPLE, A DRUNK PERSON COULD USE IT
When you think about it — he’s absolutely right. Your User Experience (UX) should be so incredibly easy to navigate that users don’t have to think. There are a ton of UX tools available that can help you get there but sometimes, you just need to sit down with someone and watch how they use your site. Or hell, maybe even get them drunk.
Take a look at his hilarious review and pay attention to his notes. This is how a drunk person would browse your website:
Even large brands like these two have their issues with the User Experience on their sites. As your website continues to grow, it’s important repeatedly perform functional tests, review the feedback and execute on items that users might see as a problem area. In the end — it’s all about them anyways.