Two years ago, Google announced that it would be placing a “mobile-friendly” label on all websites that were optimized for mobile browsing. According to Google, this simple label had an astounding affect:
…we’ve seen the ecosystem evolve and we recently found that 85% of all pages in the mobile search results now meet this criteria and show the mobile-friendly label.
Let that sink in for a moment — 85% of all websites are now deemed mobile friendly. Google has now reached a point where they no longer need the label. Could you imagine this to be the case 5 years ago? I still remember browsing and having to constantly flip my iPhone 3G sideways so I could read the content on most websites.
What is the criteria for being considered “mobile friendly” you ask?
These should all be no-brainers. Just think about how frustrated you get when a website isn’t optimized for your phone. You leave, right?
We’ve now been ushered into a new era: A mobile-friendly web. As a technologist, and developer, this is incredibly exciting news. People realized how potent getting dropped from the search results can be. It can put a sizable dent in your offline revenue.
To put another nail in the coffin, Google also announced that they will be penalizing sites that provide a poor user experience by showing mobile interstitials (pop up/over ads) that take up the screen. Here are a few examples:
There are some additional allowances for Paywalls, mobile APP installs and age verification interstitials (when used properly).
As someone who works with the web every single day — I’m happy to see the changes Google is pushing forth. Bravo, Google. Bravo.
You can read the official Google announcement here: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html.