Small Business Website Terms

Small Business Website Terms 4 min read

Small Business owners often run into a proverbial brick wall when they decide to take their business needs to the digital space. Digital Marketing can be quite tricky and the terminology you hear bounced back and forth during your meetings may have you feeling overwhelmed. It’s important to understand the basics of the terms below so that you can make educated decisions on what is best for your company.


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This refers to amount of data that is being transferred from one point to another. In terms of a hosting provider, this means how much data is going from their server to your users. The amount of bandwidth needed varies depending on your needs.
Content Marketing
Content Marketing is a marketing technique aimed at distributing web content across multiple marketing mediums. This ranges from social media to email to blogs and much more. For more information on this topic check out our article Digital Content Marketing 101.
Conversion Tracking
Tracking conversion rates from one action or event to another. This is often placed in the context of Google Analytics and determining how your users convert from one page (or Ad) to another.
Content Management System (CMS)
A Content Management System (CMS) is a system that allows for a centralized way of editing content. It’s often far easier to use than propreitary systems. To learn more about two of the most popular Content Management Systems check out our guide.
A Cascading Style Sheet (CSS) is a language used for describing the look and feel of the components on a website. It varies widely from background colors, to text color to even how some pieces move on the website (CSS3).
Drupal is an open-source Content Management System (CMS). It’s known for it’s security and enterprise applications. Some major sites like and depend on Drupal to run.
eCommerce is a term used to describe the type of website that is primarily used to sell products and services. The “e” in the term means electronic.
Email Marketing
Email Marketing is a type of marketing that involves sending emails to others with a basic marketing message contained inside. These can range from Weekly Deals to Newsletters to general business communications. This type of marketing is usually far less expensive than its printed counterpart — direct mail — and can be a useful tool when automated.
Hosting or a hosting provider refers to the company who is storing the files for your website and making them available to the rest of the internet.
Hypertext Markup Language (HTML) is the most basic component to a website. It forms all of the individual components you see on a website. With HTML5 this also includes videos and some other graphics-related components. 
Information Architecture (IA)
Information Architecture (IA) is the structural design of information on a website and it’s components. While it goes far deeper than that, Information Architecture is often just a fancy term for Sitemaps.
JavaScript is a scripting language (code) that runs in a users browser. When you click a link and the browser turns black and a box pops up — that’s using JavaScript.  This type of code is deployed in almost every major website out there.
jQuery is a JavaScript library. For the purposes of this article that means that it’s a collection of JavaScript codes that makes certain things easier to do. When paired with jQuery UI, it can provide some very powerful functionality. It is used by almost 95% of websites on the web.
Google Analytics
Google Analytics is a free service provided by Google that will help you track the traffic on your website. The information is provides ranges from the number of visitors on your site to how much time they spend there and what pages they visit all the way to what country and city they visited from.
PHP is the language used by over 82% of the web to power their websites. It’s the code (curly brackets, dots, etc.) that is stored on a server (a modified computer) and used to run the actual website.
Responsive Web Design (Website)
Responsive design is a way of designing a website so that is can be viewed properly on a Desktop, Laptop, Tablet or Mobile phone. For more information on how this works take a look at our article on Responsive & Mobile websites.
Search Engine Marketing (SEM)
Search Engine Marketing encompasses a large number of different marketing techniques in hopes of increasing traffic to your website. This type of marketing costs money and often involves ads on search engines and other websites (including social media websites).
Search Engine Optimization (SEO)
Optimizing your website to be searchable by Google, Bing, Yahoo! and other major search providers. A number of different methods are employed to achieve this. While it may seem easy, it’s usually best to leave this to an expert.
Wireframes are the basic design skeleton of your website. Imagine black and white boxes with buttons and text to illustrate where different items will go. Designers often use these to provide a functional overview of how the site will look and where items will be placed before designing the actual site as it will help to reduce confusion and overall cost.
WordPress is a Content Management System (CMS). Currently, it’s used by over 23% of all PHP-based websites making it the largest community. WordPress developers are usually easier to find and the costs for production are typically lower.
A plugin, in terms of Content Management Systems, is a set of features, or code, that aims to help to extend the basic functionality of a system (WordPress, Joomla, Drupal, etc). You can find plugins to help add social sharing buttons to your website, provide forums, secure your CMS and much more. 
User Experience (UX) Design
User Experience (UX) design is a type of design that focuses on understanding how a user will feel with interacting with a website or other system.
User Interface (UI) Design
User Interface (UI) design is a type of design that focuses on understanding how a user will interact system a website or other system.


Did we forget any that you’ve been curious about? Let us know below!

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