Content Marketing begins and ends with the audience. The audience expresses concerns, the gears begin to turn and in the end your company pushes out valuable information to them to read. If done right, it can be a very successful way of marketing. The question I most often get, though, is: Where do I begin?
It’s no longer about continuously forcing marketing messages on potential customers. Blasting people with emails and marketing collateral nowadays just gets you ignored. People are so inundated with marketing material that the average attention span for users is now down to only 8 seconds! You’ll need to create some value in your brand in order to draw new customers in. Ready to learn how? Let’s go.