Elon University conducted a study on the various factors that make video content go viral. They evaluated 20 viral videos and came to a few conclusions.
Companies all over the web are constantly searching for that perfect formula to draw consumers in and have them (emphatically) share their content across the web. Through the massive amount of information out there, it’s easy to get lost in the fray. So many formulas, some complex some adorning the “it’s easy, watch us!”. Which can you really trust? Is there really a well-defined formula for having your content shared? The simple answer: yes.