Elon University conducted a study on the various factors that make video content go viral. They evaluated 20 viral videos and came to a few conclusions.
Stories are ingrained in our everyday lives. Where a simple explanation of facts would have sufficed, we convey emotion and draw listeners in. We form a connection with not only the storyteller but with the characters and the brands around us. So how do you use this mechanism to influence people telling your story? It’s simple, really.
With all eCommerce stores, the end-user needs to see some reason to view your products, determine if they should buy it and then complete their purchase. Pushing a user through that sales funnel can, undoubtedly, be a very difficult task.
There are a few tricks, though, that you can use to increase the practical value of your products and ensure that your users actually buy what you want them to.
Ever wonder why the Apple icon is upside down to the person using the computer? If I those “I Voted” stickers actually increase the number of people who go to the polls? If a tip jar is empty — is a person more or less likely to tip? All of these questions can be answered with the old adage — Monkey See, Monkey Do.
Using triggers to make people share is something that major brands have been doing for ages. They are spread some sixteen times a day in the various conversations you have with other people. These negative, or positive, conversations spread by word of mouth — a method a brand can’t always influence when you’re not in front of their advertising.
If you’re looking to increase your sharing volume — make sure to employ emotion as a marketing tool. These tips on how to do that will help to get you started.
Social Currency is the simple notion that people share content that makes them look good. Brands who want to take advantage of this basic idea only need to…
Companies all over the web are constantly searching for that perfect formula to draw consumers in and have them (emphatically) share their content across the web. Through the massive amount of information out there, it’s easy to get lost in the fray. So many formulas, some complex some adorning the “it’s easy, watch us!”. Which can you really trust? Is there really a well-defined formula for having your content shared? The simple answer: yes.
Users Should be Paid to Provide Attention
July 27, 2017