About the Project
Republican Coffee is the brainchild of hybrid inbound marketing agency Visual Creatives, and came about as a result of their passion for coffee and mission to change the tone of the political conversation in the United States. Republican Coffee – also referred to as ‘(R) Coffee’ – is fair trade, 100% organic, packed by hand and helps hard-working small businesses at every point in its supply chain. With its customizable coffee bags, customers can support the candidate of their choice.
nDigit met with the Visual Creatives team to learn the purpose and story behind their concept, and executed a comprehensive a project plan to bring it to life.
The Republican Coffee project included:
- Branding (including logo design and overall look-and-feel of the brand)
- Package design for both full coffee bags and sample pouches
- Design of a sticker for each candidate
- Design of a typographic “(R) Declaration” poster
- Design of a 50-recipe cookbook
- Double-sided Coaster Design
- Design of all graphics for a Shopify storefront
- Custom-code additions to the Shopify storefront
- Social media account graphics
- Design of a Press Kit
- Customization of Shopify emails